Who is this course for: Communication, programme and project staff, fundraising staff, senior leaders—anyone with a responsibility to tell stories that matter for their organisation
Why you should choose this course: This course will help you tell powerful stories about your work and why it matters. By bringing together different perspectives across your organisation, this course will provide techniques for telling stories with creativity, to make new and powerful connections with audiences. The result will be stories that are not cliches, and that more accurately reflect your work. This course helps you tell stories with broader representation across your organisation: stories that matter and that show why your work is important.
Many organisations struggle to tell effective stories. This could be because there is not enough opportunity or incentive to be creative, not enough support for telling stories across different positions in the organisation, or a lack of clarity about how to tell a powerful story that can reach audiences. This course helps you address these gaps.
What you get: This course treats everyone on the course as a potential storyteller and builds your confidence to tell stories that matter in fresh and convincing ways. You learn practical creative techniques to develop powerful stories–and to connect to your intended audiences. The course strengthens skills to communicate effectively about what matters most . You will create 4-5 stories that you can use to communicate about your work and you will learn how to embed effective storytelling in your work.
What this course will cover:
A range of creative techniques to develop and communicate a story
How to choose and develop stories about your organisation that connect with your audiences
How to develop stories collaboratively with colleagues, strengthening cross-organisational communication
Learn to produce your story using open access or very low-cost apps and software
Map how your stories will reach your audiences and what impact you intend for them to have
Develop a long-term plan for storytelling for your group or organisation
Promote your work by producing 4-5 short stories in a format you choose (short stories in written, visual or audio format; can be used for your website, blog post, funding proposals, annual reports, social media channels, etc.)
What is included: course materials, live interactive sessions, pre-recorded sessions for technical aspects that can be watched multiple times, access to a secure platform for participating/sharing and connecting with others, up to 2 rounds of feedback on your story by the facilitator with additional feedback from the participants, one-to-one trouble shooting and support for the editing and production process,
What you need: If online, a working internet connection, a phone/tablet/computer capable of connecting to the internet and enough capacity to install apps needed for recording and editing, a private space from which to join the sessions. For all, an interest and willingness in exploring your own creativity. No prior experience with storytelling, technology or art required.
Price: £5550 per group (up to 15 participants)
**Discounts available for organisations based in the global South and small organisations**
Maximum participants: 15
Course duration: 4 days (28 hours of instruction) or 2.5 hour bi-weekly sessions for 4 weeks (20 hours of instruction)
Course format: online, in-person or hybrid
“Joanna understood exactly what we were looking for to enhance colleagues’ skills and confidence to tell powerful stories about their work addressing armed conflict through mediation and dialogue around the world. We worked closely together, adapting the course as we went along to ensure it best suited participants’ needs and made sure they got the most out of being creative! Joanna was brilliant, an expert facilitator and very supportive. The feedback was really positive and colleagues have begun to use stories as part of their work.”
Other courses that might interest you…
Course duration: 3 days or 6 3-hour weekly sessions